Portugal Lavender Collection
Confiança
Soap and Perfume makers since 1894

With 80 years of history, the soap collection Portugal Lavender - One of Portugal's Jewels, by the Portuguese brand Confiança, brings back memories of Portuguese filigree, such is the beauty of its stamped packaging. Developed on the basis of lavender essential oils, this icon of the Saboaria e Perfumaria Confiança, has anti-bacterial and anti-depressant properties.

Portugal Lavender, a historically relaxing collection.

The centenary company Confiança Saboaria e Perfumaria, recently acquired by Ach. Brito, has the year 1894 as the date of its foundation. Founded by Silva Almeida and Santos Pereira, in the city of Braga, in northern Portugal, the company represents an example of excellence in the sector.

Confiança - Knowlegde that is passed between generations

According to José Fernandes, the company’s General Director, the image of Confiança Saboaria e Perfumaria will always be associated to the superior quality soap that is still produced today. This product is renowned for its envious natural characteristics and the fact that it is chemical-free.

At the date of its foundation, the Portuguese company had as its main markets, the domestic market and Ultramar (Portugal’s former colonies), at a time when cosmetic and perfume products mainly came from abroad. 

With the intent of inverting this situation, in 1910 Confiança launches high quality products in the market. During an expansion period, a direct result of the First World War, Confiança presents itself to the market with its own brand names. With the original formulas improved and enveloped by innovative design, these products took the market by storm at the time.

The strong growth period lived by the Portuguese company was so great that it included a typography and a cardboard factory where all of Confiança’s packaging - their trademark - was produced.

In the year 1919, the range of Confiança products expands to include thin, perfumed and transparent soaps; cosmetic powder; cologne; medicinal soaps; extra-fine extracts and oils that came from the Portuguese colonies of the time.

With a strong presence in continental Portugal and its islands, Confiança is able to produce approximately 150 distinct brand names of soap, cosmetic powder, creams, toothpaste, shaving sticks, colognes, lotions and essential oils.

The alteration of the market’s needs in the 1980s led the Portuguese company to try and satisfy the demand for perfumed bath gel and shampoos.

More than two decades later, and after a difficult financial period, the Portuguese company is able to obtain the certification that authenticates its products and production methods.

On December 31st, 2008 the company is acquired by Ach. Brito, its competitor for over 100 years.

«We didn’t buy Confiança to eliminate a competitor, but to add to our portfolio another brand full of history and prestige.»
(José Fernandes - General Director)

A historical brand that is looking towards the future

Maintaining the pillars of innovation and quality that characterize Confiança so well, the company now targets the improvement of existing products, namely in terms of packaging and offer. It is also concentrated on the creation of new products, maintaining itself always loyal to the legacy that was left and using the traditional methods that were passed on from generation to generation.

«Within the soap and perfume market, everything that is true, vintage, genuine and authentic in Portugal is concentrated at Ach. Brito.»
(José Fernandes - General Director)

The Art Nouveau and Art Deco artistic legacy, so typical of the 1920s, is still very present in Confiança’s classical products, which express an inimitable charm.

Confiança preserves an art that was passed between generations, which means it also conserves the essence of genuine and exceptional products that seduce all senses.

Many of Confiança’s soaps’ last stage in the production process is embossment, where each soap is individually hand embossed. 

«We don’t sell products, we sell emotions, not even the most distracted person could ever think that a machine makes these soaps.»
(José Fernandes - General Director)

Each and every one of these soap boxes stores delicious experiences, ready to be discovered and felt...

Technical Information

Company: Saboaria e Perfumaria Confiança, S.A.
Address: Lugar do Vontigo Lote 1-1A - Zona Industrial Sobreposta Apartado 1085 - Este S. Mamede 4715-515 Braga
Telephone: 229 289 821/2
Founded in: 1894
Site: www.confiancasoaps.com